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Motivating Your Affiliates

From: Marketing You Can Use
Re: Motivating Your Affiliates

Motivating your affiliates is critical to the success of your affiliate program. At first glance, being paid a good commission for a good product is reasonable.

It starts the affiliate relationship with your company. However, money alone  is not neccessarily the only motivating factor for an affiliate to promote your product.

Sometimes an affiliate likes a product but hates the customer service. Other times an affiliate wants more promo tools.

That’s why it is so important that “YOU” stay in touch with your affiliates. Find out what they need. Find out what they want. What excites them? What drives them? To find this kind of information out, you need to communicate with them.

As I stated earlier, money is not the only motivating facotr, it’s a strong one, but not the only one.

For intance we recently started an affiliate contest for Armand Morin’s Brave The Wave, Experience Event coming up June 26,27 in Orlando Flroida.
 Here is my link… http://bit.ly/9KiB8j 

We decided to have an affiliate contest and the first prize is a Apple iPad! Turns out affiliates just “LOVE” affiliate contests!

Watch the video below. I bumped into Super Affiliate Connie Rageen Green at the airport in Minneapolis today. We were both returning from Armand Morin’s AM2  private event. 

Let Connie tell you in her own words the power of an affiliate contest…

Here’s to Motivating Your Affiliates,
Robby Leblanc

Who’s Your Mentor?

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Filed under: Mentor 

 From: Marketing You Can Use
Re: Who’s Your Mentor

Who’s Your Mentor?
One of my mentors, Armand Morin has a saying, ” Success Leaves Traces”. Consider basket ball great Lebron James, UFC Champion Randy Couture, and Tennis MasterRodger Federrer. What do they all have in common?

They all have a mentor and or a coach. Think about it, the guys that are the best in the world at what they do, still have a coach.  They know and understand the principle, “Success Leaves Traces”.

John Childers, another great marketer use to talk about going through mine field. He would ask his students, “What’s the best way to get thru a mine field?’  He’d respond, “Follow in the exact foot steps of the person ahead of you that has already made it through.

Now let’s look at your business…
Who is mentoring you through your marketing mine field?
Who is mentoring you through your sales process?
Who is mentoring you through your cash flow issues?

Bottom Line…
You need a coach.
Nobody succeeds by themself! We all need help. We all need a coach. We all need a mentor.

This past weekend I spent 3 days with my Marketing Mentor Armand Morin and a group of his inner cirlce members. I was in a room with the best internet marketers in the world. 

Yes I made some new friends, which I am very happy and excited about. Yes, I learned some new information.   But one of the things that happen for me was, I got every one of my questions answered.

Imagine getting all your marketing questions answered and knowing exactly what your next steps will be. It’s a little late and I’m tired but wanted to make a quick post.

Remember” Success Leaves Traces“…And your fastest way through any mine field is by having a mentor!

To Your Success,
Robby LeBlanc

Do What You Do Best…

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Filed under: Outsourcing 

From: Marketing You can Use
Re: Do What You Do Best…

A few years ago I heard NY Times Best Selling author Robert G. Allen  say” Do What You do Best and Outsource The Rest.”  Mark Victor Hansen is famous for saying, ” You Can’t Make $500 Dollars an Hour Doing The $5 Dollar an Hour Work.”  

These two quotes have made it to the wall in my office.  The concept behind “Marketing You Can Use” was to share and provide marketing tips and strategies for the small business owner.

Sometimes at business owners, we get caught up in the day the day activites. It could be as simple as photocopying a few pages of a report or refilling the paper towels in the restroom. This is the perfect example of doing the $5 dollar an work but expecting $500 dollar an hour return on time invested.  

I am not saying you should never do some of those activites. Just remember the two quotes at the beginning of this article.

“Do what you do best and outsource the rest.” Robert G. Allen
“You can’t make $500 dollars an hour doing the $5 dollar an hour work.” Mark Victor Hansen

Happy Marketing,
Robby LeBlanc

Three Keys To Affiliate Management

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Filed under: Affiliate Management 

From: Marketing You Can Use
Re: Three Keys To Affiliate Management

My good friend Stu Mclaren introduced and trained me to be an affiliate manager in 2005. When ever I am at an event people often ask me, what specifically does a affiliate manger do?

I share the following…
Affiliate management can be divided into 3 area:
1. Recruit
2. Train
3. Motivate

Affiliates are the life blood for many marketers businesses.

An affiliate manager is always on the lookout for new quality affiliates they can recruit. Bringing on 3-5 new affilates a month can have huge financial rewards by the end of the year.

Training and providing new tools for affiliates is also extremely important for any affiliate program.

Keeping affiliates motivated is critical to the success of every affiliate program. One of the ways to keep affiliates engaged and motivated is to hold a monthy contest or special promotion.

Depending on the specific affiliate program, there are many other activities that a affiliate manager may do on a daily basis.

Once again, the core activities for an affiate manager include Recruiting, Traning and keeping them Motivated…

For Your Affiliate Program,
Robby LeBlanc

The Power of Attending Live Events

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Filed under: Networking 

From: Marketing You Can Use
Re: The Power of Attending Live Events:

The first marketing training seminar I ever attended was with Tom Hopkins and Jim Rohn back in 1991.

To this day I remember a quote from each of them:
Tom Hopkins…

“Work is doing whatever you are doing when you’d rather be doing something else.”

Jim Rohn…
“In order for things to get better I must get better. In order for things to change I must change.”

After 20 years of attending seminars, I’ve discovered the Power To Attending Live events is with the relationships you develop. It goes back to something I heard Mark Victor Hansen say over and over again…

“It’s not who you know, but who knows you!”

When I do a map of all the key relationships in my life today, 90% of the people I met thru an event or seminar.

Live events give you face to face time with people. Not only do you get the benefit of the information you learn at the event, but get to discuss it with other like minded people.

Joint ventures and other kinds of partnerships are created and developed at live events all the time. It’s a face to face synergy. It boils down to relationships!

Everyone comes to the table with different skills, talents and resources.  When one is at a live event  you get the opportunity to explore how you may be able to help each other.

I can’t remember who said it, but it went something like this…
“If you are forming a team and one of you have the same skill and resources, one of you is not needed!’

JV can be as simple as, one person has a great product but doesn’t have list to send his offer too. Arrangements like this happen all the time at live events.

If there is one thing I’d recommend to anyone attending a live event is, be helpful. Be the connector in the room. Find out where people need help and then try to introduce those people to those that can help them.

Here is another great quote I love…(Can’t remember who said it)
“People don’t care how much you know until they know how much you care”! Help other people and people will help you. It’s a universal law.

I’ll see you at the next event!

Happy Marketing,
Robby LeBlanc

Selling With Conviction

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Filed under: Attitude 

From: Marketing You Can Use
Re: Selling With Conviction

During every sales process someone gets sold: 
1.
The Salesman wants a YES or…
2. The Customer says NO.

Bottom line, someone gets sold.

Every sales training I have even seen or studied talks about the assumed close. Act as if they are going to say YES even if they don’t fully believe it. 

The real power of the assumed close as a salesperson is belief. For this to work at the highest level, it’s critical that you have 100% conviction about the product and what it can do for your customer. 

About 4 years ago, Vickie’s grandson who was then 5 yrs. old, did the perfect assumed sale on Vickie and me…

It was Easter Sunday and I gave Vickie a HUGE Easter Basket that stood about 3 feet tall. It had multiple chocolate bunnys, jelly beans, CDs, and a whole bunch of other cool stuff. It was beautiful!

The next day her grandson came by to visit us. He walked in the house, turned the corner into the dining room and saw this magnificent Easter Basket. His face lit up and he yelled with Conviction, Joy and Total Commitment…

“THANK YOU VICKIE!”

In that moment we realized he thought that basket was for him! We didn’t have the heart to tell him is was for Vickie. His total assumtive sales technique sold us and he went home with the Easter Basket.

So remember, your belief is EVERYTHING!

Have a Great Day,
Robby LeBlanc

Attitude Over Economy

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Filed under: Motivational 

This past week there was an event in Las Vegas called InvestFest. Some of the worlds top motivational speakers and business entreprenuers in the world gave presentations. Les Brown, Mark Victor Hansen, Brian Tracy and Bill Walsh were among the superstars that spoke…

No doubt, people are struggling more now than ever before. All the hoping and wishing isn’t going to change that.

However, what you can control is your attitude. As my friend Les Brown says, “When things go bad, you don’t have to follow it”. Now more than ever you need to protect and empower your mental real estate.

*You need to monitor what you listen to.
*You need to monitor what you watch.
*You need to monitor what you read.

Everything yo do plants a seed in your mind. That seed grows to move you forward or hold you back.  When it come to your business it is your responsibility to stay focused, persistent and optimistic.  That’s why you need to protect your mental real estate.

Check out this short powerful interview I did with Venture Capitalist/Business Coach, Motivational Speaker Bill Walsh. Listen to what Bill has to say about attitude. You’ll be glad you did!

Now Make it a Great Day!
Robby LeBlanc

3 Ways To Use Your Iphone For Business

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Filed under: General 

If I Lost my iphone right now I‘d be steaming!

 Technology is changing and moving at such a high rate of speed at times I get overwhelmed with all the latest gadgets. When cells phones were just starting to get hot, I waited.  Then I finally got a plain basic cell phone. No bells or whistles. Then texting became the rage. My friends were hounding me to get texting…

Dude, you gotta get text messaging! I waited. Then my friend Doug Taylor got the iphone. He calls me up ranting and raving about this iphone.

I waited, and waited and waited…
 Until one night about 6 months ago, Doug calls and tells me his iphone saved gig that night.  It turns out he was doing sound and lights for some band on the strip and the bands sound and light equipment malfunctioned.

He just happened to download the bands backing music tracks  and light arrangment on his iphone the day before! Just as a backup! Turns out it saved the day.

I purchased a iphone the next day.

I use my iphone for so many things now it blows my mind! Here are just 3 things I use my iphone on a regular basis.

1. Photos – You can take photos and email them instantly!
2. Video - You can capture an event or interview someone instantly!
3. Notes – With this application I can take notes any time and then email those notes instantly!

Here are some things I do with my iphone:
 Photos – #1
When I go to a seminar or some sort of networking event I tend to meet a lot of people. I also tend to forget a lot of the people I had met… until I got my iphone. Now what I do is ask the person I am talking to to hold their business card up next to their cheek so I will remember them.

Photos – #2
The cool thing about this photo application is, immediately after taking a photo you can email the photo anywhere in the world instantly! Wouldn’t it be cool if you are walking thru an airport and you bump into someone you always wanted to meet, then got a photo with them and then send it to all your friends. You bet!

Video – #3
The second day I had my iphone, I am walking out of church with Vickie and we see a car fire and I wipped out my iphone, started video tapping the fire. I then posted it to one of my other  sites, www.LasVegasNewsBlog.com from my iphone in seconds! I beat the local news and got huge spike in traffic.
But lets talk about the ipone today…

Check out the video below…I was at the M Hotel in Las Vegas and in the hallway I bumped into the most famous motivational speaker in the world, Les Brown!

Is this the best video in the video? Heck no, but I got Les Brown on video!
So what are you using your iphone for?

Have a Great Day,
Robby LeBlanc

3 Ways To Grow Your Business

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Filed under: General 

Is your business hanging on by a thread?
Do you need to increase your business cash flow?
You want to grow your business but don’t know how…

hanging on

hanging on

There are only 3 ways you can grow your business. Let me be upfront about this topic. I did not create this concept.

The first time I heard about the 3 Ways To Grow Your Business was in 2003. Marketing legend, Jay Abraham was on the stage in Anahiem California. He can be a controversial guy. In my experince people love him or hate him. Me, I became an instant fan.

Jay was talking on stage and then as if it was just an after thought, Jay said: “Folks there are only 3 ways to grow your business”. In that moment I felt like I was about to get the ”Secret Key” to the gates of unlimited profits and prosperity!

Jay continued…
1
. Increase the number of clients
2. Increase the average transaction value
3. Increase the frequency of repurchase —
Get more residual value out of each client

I remember sitting there, listening and thinking…When the student is ready the teacher will come. I was ready and Jay abraham showed up that day! I don’t know if Jay Abraham was the originator of that concept, but I’ll never forget his presentation. Thank you Jay!

Now Go Grow Your Business,
Robby LeBlanc

5 Ways To Focus Your Traffic Generating Efforts

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Filed under: Traffic 

5 Ways To Focus Your Traffic Generating Efforts:

Focus Your Marketing Efforts

Focus Your Marketing Efforts

Do you have a plan or a strategy for generating traffic to your site on a regular basis? I dont know what that may be for you. I would suggest whatever that is, that you have some sort of checklist or blue print to follow.

Having a checklist at hand is one way of keeping you on track. Additionally, it can also assist you as to what your next steps may be on any given task or day.

Below are 5 ways that you can focus your Traffic Generation activity. There are numerous ways to drive traffic to your website but the Key to consistent traffic is having a plan in place and follow it day in and day out.

Monday – Create and submit an article to an article directory
Tuesday – Create and submit a Video to YouTube
Wednesday – Create a and submit a Podcast to Itunes
Thursday – Create a Blog Review Site
Friday – Interview an expert and then post it on your blog

I didn’t even mention PPC also known as Pay Per Click. In any case, what ever traffic generation strategies your are using, be consistent and focused!

Now Go Get More Traffic,
Robby LeBlanc

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