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Motivating Your Affiliates

From: Marketing You Can Use
Re: Motivating Your Affiliates

Motivating your affiliates is critical to the success of your affiliate program. At first glance, being paid a good commission for a good product is reasonable.

It starts the affiliate relationship with your company. However, money alone  is not neccessarily the only motivating factor for an affiliate to promote your product.

Sometimes an affiliate likes a product but hates the customer service. Other times an affiliate wants more promo tools.

That’s why it is so important that “YOU” stay in touch with your affiliates. Find out what they need. Find out what they want. What excites them? What drives them? To find this kind of information out, you need to communicate with them.

As I stated earlier, money is not the only motivating facotr, it’s a strong one, but not the only one.

For intance we recently started an affiliate contest for Armand Morin’s Brave The Wave, Experience Event coming up June 26,27 in Orlando Flroida.
 Here is my link… http://bit.ly/9KiB8j 

We decided to have an affiliate contest and the first prize is a Apple iPad! Turns out affiliates just “LOVE” affiliate contests!

Watch the video below. I bumped into Super Affiliate Connie Rageen Green at the airport in Minneapolis today. We were both returning from Armand Morin’s AM2  private event. 

Let Connie tell you in her own words the power of an affiliate contest…

Here’s to Motivating Your Affiliates,
Robby Leblanc

Three Keys To Affiliate Management

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Filed under: Affiliate Management 

From: Marketing You Can Use
Re: Three Keys To Affiliate Management

My good friend Stu Mclaren introduced and trained me to be an affiliate manager in 2005. When ever I am at an event people often ask me, what specifically does a affiliate manger do?

I share the following…
Affiliate management can be divided into 3 area:
1. Recruit
2. Train
3. Motivate

Affiliates are the life blood for many marketers businesses.

An affiliate manager is always on the lookout for new quality affiliates they can recruit. Bringing on 3-5 new affilates a month can have huge financial rewards by the end of the year.

Training and providing new tools for affiliates is also extremely important for any affiliate program.

Keeping affiliates motivated is critical to the success of every affiliate program. One of the ways to keep affiliates engaged and motivated is to hold a monthy contest or special promotion.

Depending on the specific affiliate program, there are many other activities that a affiliate manager may do on a daily basis.

Once again, the core activities for an affiate manager include Recruiting, Traning and keeping them Motivated…

For Your Affiliate Program,
Robby LeBlanc