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Selling With Conviction

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Filed under: Attitude 

From: Marketing You Can Use
Re: Selling With Conviction

During every sales process someone gets sold: 
1.
The Salesman wants a YES or…
2. The Customer says NO.

Bottom line, someone gets sold.

Every sales training I have even seen or studied talks about the assumed close. Act as if they are going to say YES even if they don’t fully believe it. 

The real power of the assumed close as a salesperson is belief. For this to work at the highest level, it’s critical that you have 100% conviction about the product and what it can do for your customer. 

About 4 years ago, Vickie’s grandson who was then 5 yrs. old, did the perfect assumed sale on Vickie and me…

It was Easter Sunday and I gave Vickie a HUGE Easter Basket that stood about 3 feet tall. It had multiple chocolate bunnys, jelly beans, CDs, and a whole bunch of other cool stuff. It was beautiful!

The next day her grandson came by to visit us. He walked in the house, turned the corner into the dining room and saw this magnificent Easter Basket. His face lit up and he yelled with Conviction, Joy and Total Commitment…

“THANK YOU VICKIE!”

In that moment we realized he thought that basket was for him! We didn’t have the heart to tell him is was for Vickie. His total assumtive sales technique sold us and he went home with the Easter Basket.

So remember, your belief is EVERYTHING!

Have a Great Day,
Robby LeBlanc