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6 Ways To Promote Your List

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Filed under: List Building 

From: Marketing You Can Use
Re: 6 Ways To Promote Your List

Building Your List is “Key”  To Your On or Offline Success.
- No List = No Customers
- No Customers  = No Money
- No Money = No Business!

There are hundreds of ways to promote and build your mailing list. Below are 6 Ways To Promote your list that you can starting tacking action on immediately!

1. Ethical Bribery! Not in the monetary sense, but in the “Let me make you an offer you can’t refuse” sense. Offer a free, original ebook to anyone who subscribes to your email list. This method works especially well if your subscriber can only get the ebook from you. Don’t have an ebook to give away? Try writing 5-10 original articles on your niche topic and compiling them into a PDF. It’s a quick, easy and cost-free solution to create a unique product.

2. Tweet It Baby! You gotta love those 140 characters you can use on twitter. Let your Twitter followers know when you publish a new newsletter. Tweet the link to your subscription form.

Don’t forget to ask your followers to retweet (RT) your posts promoting your list.

3. Add a subscription form to every page of your website. The upper right side is considered the best location, but if that doesn’t work, choose a spot and add it to every page.

4. Offer email list-only specials, coupons and information. Make sure your email list gets your best of your best, not just rehashed material from your blog or other publications.

5. Update your Facebook status with a note about your newsletter. Encourage your FB friends and family to subscribe and tell their followers. Be sure to thank them when they do.

6. Promote your mailing list instead of your website. Then use your mailing list to promote your other offerings. Your goal is to capture the names and contact info of your prospects and customers. Once you do that, you can steer them to your website, products and services.

Promote Your List,
Robby Leblanc

Outsource To Free Up Your Time

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Filed under: Outsourcing 

From: Marketing You Can Use
Re: Outsource To Free Up Your Time

Outsource To Free Up Your Time…

Who says that outsourcing is strictly for work?
As you grow your business, you still have other responsibilities that need to be taken care of. Check to see if these duties can be passed on to someone else.

When work and home collide, it can become insane. You will be folding laundry in your home office between emails and researching articles. Or, you’ll be going over reports in your head while you cook dinner. This is not what you had in mind when you decided to go into business for yourself.

Get Some Help…Again

Hopefully you’ve already turned a big corner by outsourcing your virtual assisting work to other VAs with the right stuff. Now, turn your attention to your home. Those activities can also be outsourced to others with the right skills to do the job.

1. Childcare – Part of owning a home business like virtual assisting is that you can spend more time with the kids. You may have even worked out your business day around keeping the children at home. As the business becomes more demanding, you’ll want to rethink that scenario. Hiring someone to look after your kids, even on a part-time basis can make a huge difference. You have options: a nanny in the home, a part-time babysitter from the neighborhood or a childcare center.

2. Housecleaning – No one wants to clean even if they have the time. You might be sitting at your computer working but don’t let that fool your family. You can become mentally tired just like you can become physically tired. After a day of managing clients and typing your fingers off, you won’t want to pick up one more thing whether its clothing or a dirty dish. Budget in to hire a maid service. You don’t have to be the Rockefeller’s to afford it. If you do a thorough cleaning of your home, a service can come in just to touch things up once a week or twice a month. It will make a big difference.

3. Bookkeeping – You’ll need to balance those books if you own a business. All those numbers may start running together after a while. Waiting until tax time to handle them is an accident waiting to happen. Hire a freelance professional or another VA who specializes in bookkeeping to help you keep the business finances straight all along instead of at the last minute.

4. Your Business Needs – While you are building your business, administrative tasks seem to fall by the wayside. You’ll feel more at ease when you can find someone to do these things for you. Tasks like the following are perfect for someone else to handle for you.

• Updating your website
• Writing content
• Answering emails
• Sending out newsletters
 
What’s that?
It’s the sigh of relief you’ll breathe when you outsource your needs so you can spend more time growing your business and doing the things in life you enjoy yes, I mean more than working!

Happy Outsourcing,
Robby LeBlanc

The 12 Step Sales Letter Process

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Filed under: Copywriting 

From: Marketing You Can Use
Re: The 12 Step Sales Letter Process

The sales letter is critical part of your marketing strategy. There is a process and formula that the best copywriters in the world follow.  If you want to get good at copywriting, start studying the sales letters of the best copywriters.

Some copywriters you may consider studying: Michel Fortin, Carl Galletti, Ray Edwards, Jay Abraham, Dan Kennedy and the late Gary Halbert…

Entrepreneur Armand Morin has a favorite saying…
“Success Leaves Traces”.
 
As you start reading great copy on a regular basis, you should begin  seeing patterns. Look for the Traces or Footprints in each of those great copywriters sales letters. Before you know it, you will be identifying the sale process.

Below is an overview of the sales letter process.  This is a simplified overview however, the 12 steps are in almost every sales letter you will ever read.
 
The Sales Letter Process:
1.  Get Visitors Attention
2.  State the Problem
3.  Agitate Problem
4.  State Solution
5.  Why They Should Listen to You 
6.  Show Benefits
7.  Testimonials
8.  Offer
9.  Scarcity
10. Guarantee
11. Call to action
12. PS

Now Go Write Some Copy That Sells!
Robby LeBlanc

48 Hour Makeover

From: Marketing You Can Use
Re: 48 Hour Business Makeover

On January 1st you probably had a certain vision and plan for your business and your life.

For Your Business:
1.
More Leads
2. More Customers and
3. More Profits

For Your Life:
1. Lose weight
2. New Job
3. Save More Money
4. Travel More

Quess what? It’s June and half the year is almost gone.

How are you coming with your business?
Are you getting more leads? Earning more Profits?

And Your Personal Life:
Did you get that new job?
Are you traveling more?

It’s usually at this time of year when people start re-evaluating their goals and plans. They are either satisfied or not satisfied with their results.

How would you like a… FREE 48 hour Business and Personal Makeover?

One of my Mentors is Multi-Millionaire/Entrepreneur Armand Morin.

On June 26 and 27th in Orlando Florida Armand Morin is holding a rare one of a kind event. For two solid days, from the moment the seminar starts to the very last minute when you leave, Armand will be teaching you his latest strategies on how to achieve wealth, authority, and vision.

Armands companies have generated over $50 million dollars in the last 10 years alone. While the present economy throughout the world is in the tank, Armand’s companies are posting record profits.

Let me ask you…
How often have you ever had the opportunity to have a 48 Hour Business Makeover for FREE?  

If you would like to attend this FREE event click on the following link.
http://bit.ly/9KiB8j

To Your 48 Hour Business Makeover,
Robby LeBlanc

PS – I am a compensated affiliate for Brave The Wave.

Motivating Your Affiliates

From: Marketing You Can Use
Re: Motivating Your Affiliates

Motivating your affiliates is critical to the success of your affiliate program. At first glance, being paid a good commission for a good product is reasonable.

It starts the affiliate relationship with your company. However, money alone  is not neccessarily the only motivating factor for an affiliate to promote your product.

Sometimes an affiliate likes a product but hates the customer service. Other times an affiliate wants more promo tools.

That’s why it is so important that “YOU” stay in touch with your affiliates. Find out what they need. Find out what they want. What excites them? What drives them? To find this kind of information out, you need to communicate with them.

As I stated earlier, money is not the only motivating facotr, it’s a strong one, but not the only one.

For intance we recently started an affiliate contest for Armand Morin’s Brave The Wave, Experience Event coming up June 26,27 in Orlando Flroida.
 Here is my link… http://bit.ly/9KiB8j 

We decided to have an affiliate contest and the first prize is a Apple iPad! Turns out affiliates just “LOVE” affiliate contests!

Watch the video below. I bumped into Super Affiliate Connie Rageen Green at the airport in Minneapolis today. We were both returning from Armand Morin’s AM2  private event. 

Let Connie tell you in her own words the power of an affiliate contest…

Here’s to Motivating Your Affiliates,
Robby Leblanc

Who’s Your Mentor?

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Filed under: Mentor 

 From: Marketing You Can Use
Re: Who’s Your Mentor

Who’s Your Mentor?
One of my mentors, Armand Morin has a saying, ” Success Leaves Traces”. Consider basket ball great Lebron James, UFC Champion Randy Couture, and Tennis MasterRodger Federrer. What do they all have in common?

They all have a mentor and or a coach. Think about it, the guys that are the best in the world at what they do, still have a coach.  They know and understand the principle, “Success Leaves Traces”.

John Childers, another great marketer use to talk about going through mine field. He would ask his students, “What’s the best way to get thru a mine field?’  He’d respond, “Follow in the exact foot steps of the person ahead of you that has already made it through.

Now let’s look at your business…
Who is mentoring you through your marketing mine field?
Who is mentoring you through your sales process?
Who is mentoring you through your cash flow issues?

Bottom Line…
You need a coach.
Nobody succeeds by themself! We all need help. We all need a coach. We all need a mentor.

This past weekend I spent 3 days with my Marketing Mentor Armand Morin and a group of his inner cirlce members. I was in a room with the best internet marketers in the world. 

Yes I made some new friends, which I am very happy and excited about. Yes, I learned some new information.   But one of the things that happen for me was, I got every one of my questions answered.

Imagine getting all your marketing questions answered and knowing exactly what your next steps will be. It’s a little late and I’m tired but wanted to make a quick post.

Remember” Success Leaves Traces“…And your fastest way through any mine field is by having a mentor!

To Your Success,
Robby LeBlanc

Do What You Do Best…

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Filed under: Outsourcing 

From: Marketing You can Use
Re: Do What You Do Best…

A few years ago I heard NY Times Best Selling author Robert G. Allen  say” Do What You do Best and Outsource The Rest.”  Mark Victor Hansen is famous for saying, ” You Can’t Make $500 Dollars an Hour Doing The $5 Dollar an Hour Work.”  

These two quotes have made it to the wall in my office.  The concept behind “Marketing You Can Use” was to share and provide marketing tips and strategies for the small business owner.

Sometimes at business owners, we get caught up in the day the day activites. It could be as simple as photocopying a few pages of a report or refilling the paper towels in the restroom. This is the perfect example of doing the $5 dollar an work but expecting $500 dollar an hour return on time invested.  

I am not saying you should never do some of those activites. Just remember the two quotes at the beginning of this article.

“Do what you do best and outsource the rest.” Robert G. Allen
“You can’t make $500 dollars an hour doing the $5 dollar an hour work.” Mark Victor Hansen

Happy Marketing,
Robby LeBlanc

Three Keys To Affiliate Management

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Filed under: Affiliate Management 

From: Marketing You Can Use
Re: Three Keys To Affiliate Management

My good friend Stu Mclaren introduced and trained me to be an affiliate manager in 2005. When ever I am at an event people often ask me, what specifically does a affiliate manger do?

I share the following…
Affiliate management can be divided into 3 area:
1. Recruit
2. Train
3. Motivate

Affiliates are the life blood for many marketers businesses.

An affiliate manager is always on the lookout for new quality affiliates they can recruit. Bringing on 3-5 new affilates a month can have huge financial rewards by the end of the year.

Training and providing new tools for affiliates is also extremely important for any affiliate program.

Keeping affiliates motivated is critical to the success of every affiliate program. One of the ways to keep affiliates engaged and motivated is to hold a monthy contest or special promotion.

Depending on the specific affiliate program, there are many other activities that a affiliate manager may do on a daily basis.

Once again, the core activities for an affiate manager include Recruiting, Traning and keeping them Motivated…

For Your Affiliate Program,
Robby LeBlanc

The Power of Attending Live Events

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Filed under: Networking 

From: Marketing You Can Use
Re: The Power of Attending Live Events:

The first marketing training seminar I ever attended was with Tom Hopkins and Jim Rohn back in 1991.

To this day I remember a quote from each of them:
Tom Hopkins…

“Work is doing whatever you are doing when you’d rather be doing something else.”

Jim Rohn…
“In order for things to get better I must get better. In order for things to change I must change.”

After 20 years of attending seminars, I’ve discovered the Power To Attending Live events is with the relationships you develop. It goes back to something I heard Mark Victor Hansen say over and over again…

“It’s not who you know, but who knows you!”

When I do a map of all the key relationships in my life today, 90% of the people I met thru an event or seminar.

Live events give you face to face time with people. Not only do you get the benefit of the information you learn at the event, but get to discuss it with other like minded people.

Joint ventures and other kinds of partnerships are created and developed at live events all the time. It’s a face to face synergy. It boils down to relationships!

Everyone comes to the table with different skills, talents and resources.  When one is at a live event  you get the opportunity to explore how you may be able to help each other.

I can’t remember who said it, but it went something like this…
“If you are forming a team and one of you have the same skill and resources, one of you is not needed!’

JV can be as simple as, one person has a great product but doesn’t have list to send his offer too. Arrangements like this happen all the time at live events.

If there is one thing I’d recommend to anyone attending a live event is, be helpful. Be the connector in the room. Find out where people need help and then try to introduce those people to those that can help them.

Here is another great quote I love…(Can’t remember who said it)
“People don’t care how much you know until they know how much you care”! Help other people and people will help you. It’s a universal law.

I’ll see you at the next event!

Happy Marketing,
Robby LeBlanc

Selling With Conviction

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Filed under: Attitude 

From: Marketing You Can Use
Re: Selling With Conviction

During every sales process someone gets sold: 
1.
The Salesman wants a YES or…
2. The Customer says NO.

Bottom line, someone gets sold.

Every sales training I have even seen or studied talks about the assumed close. Act as if they are going to say YES even if they don’t fully believe it. 

The real power of the assumed close as a salesperson is belief. For this to work at the highest level, it’s critical that you have 100% conviction about the product and what it can do for your customer. 

About 4 years ago, Vickie’s grandson who was then 5 yrs. old, did the perfect assumed sale on Vickie and me…

It was Easter Sunday and I gave Vickie a HUGE Easter Basket that stood about 3 feet tall. It had multiple chocolate bunnys, jelly beans, CDs, and a whole bunch of other cool stuff. It was beautiful!

The next day her grandson came by to visit us. He walked in the house, turned the corner into the dining room and saw this magnificent Easter Basket. His face lit up and he yelled with Conviction, Joy and Total Commitment…

“THANK YOU VICKIE!”

In that moment we realized he thought that basket was for him! We didn’t have the heart to tell him is was for Vickie. His total assumtive sales technique sold us and he went home with the Easter Basket.

So remember, your belief is EVERYTHING!

Have a Great Day,
Robby LeBlanc

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