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The 12 Step Sales Letter Process

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Filed under: Copywriting 

From: Marketing You Can Use
Re: The 12 Step Sales Letter Process

The sales letter is critical part of your marketing strategy. There is a process and formula that the best copywriters in the world follow.  If you want to get good at copywriting, start studying the sales letters of the best copywriters.

Some copywriters you may consider studying: Michel Fortin, Carl Galletti, Ray Edwards, Jay Abraham, Dan Kennedy and the late Gary Halbert…

Entrepreneur Armand Morin has a favorite saying…
“Success Leaves Traces”.
 
As you start reading great copy on a regular basis, you should begin  seeing patterns. Look for the Traces or Footprints in each of those great copywriters sales letters. Before you know it, you will be identifying the sale process.

Below is an overview of the sales letter process.  This is a simplified overview however, the 12 steps are in almost every sales letter you will ever read.
 
The Sales Letter Process:
1.  Get Visitors Attention
2.  State the Problem
3.  Agitate Problem
4.  State Solution
5.  Why They Should Listen to You 
6.  Show Benefits
7.  Testimonials
8.  Offer
9.  Scarcity
10. Guarantee
11. Call to action
12. PS

Now Go Write Some Copy That Sells!
Robby LeBlanc

48 Hour Makeover

From: Marketing You Can Use
Re: 48 Hour Business Makeover

On January 1st you probably had a certain vision and plan for your business and your life.

For Your Business:
1.
More Leads
2. More Customers and
3. More Profits

For Your Life:
1. Lose weight
2. New Job
3. Save More Money
4. Travel More

Quess what? It’s June and half the year is almost gone.

How are you coming with your business?
Are you getting more leads? Earning more Profits?

And Your Personal Life:
Did you get that new job?
Are you traveling more?

It’s usually at this time of year when people start re-evaluating their goals and plans. They are either satisfied or not satisfied with their results.

How would you like a… FREE 48 hour Business and Personal Makeover?

One of my Mentors is Multi-Millionaire/Entrepreneur Armand Morin.

On June 26 and 27th in Orlando Florida Armand Morin is holding a rare one of a kind event. For two solid days, from the moment the seminar starts to the very last minute when you leave, Armand will be teaching you his latest strategies on how to achieve wealth, authority, and vision.

Armands companies have generated over $50 million dollars in the last 10 years alone. While the present economy throughout the world is in the tank, Armand’s companies are posting record profits.

Let me ask you…
How often have you ever had the opportunity to have a 48 Hour Business Makeover for FREE?  

If you would like to attend this FREE event click on the following link.
http://bit.ly/9KiB8j

To Your 48 Hour Business Makeover,
Robby LeBlanc

PS – I am a compensated affiliate for Brave The Wave.

Motivating Your Affiliates

From: Marketing You Can Use
Re: Motivating Your Affiliates

Motivating your affiliates is critical to the success of your affiliate program. At first glance, being paid a good commission for a good product is reasonable.

It starts the affiliate relationship with your company. However, money alone  is not neccessarily the only motivating factor for an affiliate to promote your product.

Sometimes an affiliate likes a product but hates the customer service. Other times an affiliate wants more promo tools.

That’s why it is so important that “YOU” stay in touch with your affiliates. Find out what they need. Find out what they want. What excites them? What drives them? To find this kind of information out, you need to communicate with them.

As I stated earlier, money is not the only motivating facotr, it’s a strong one, but not the only one.

For intance we recently started an affiliate contest for Armand Morin’s Brave The Wave, Experience Event coming up June 26,27 in Orlando Flroida.
 Here is my link… http://bit.ly/9KiB8j 

We decided to have an affiliate contest and the first prize is a Apple iPad! Turns out affiliates just “LOVE” affiliate contests!

Watch the video below. I bumped into Super Affiliate Connie Rageen Green at the airport in Minneapolis today. We were both returning from Armand Morin’s AM2  private event. 

Let Connie tell you in her own words the power of an affiliate contest…

Here’s to Motivating Your Affiliates,
Robby Leblanc