You May Already Be Thinking…
What does “What Causes Thunder Thighs?” have to do with marketing?

We’re talking about Attention Grabbing Headlines!

I just walked in the living room and turned on the TV set. The show “The Doctors” was on. The first thing I saw on the screen was a question: “What Causes Thunder Thighs?”

The First Thing That Came to Mind…
What a great headline!  Anyone  that wants to know, “What Causes Thunder Thighs” is going to tune in, read, and or listen to whatever they have to say.

Headlines are critical to your adcopy. I’ve heard only 8 out of 10 actually read the entire headline. That’s just the headline!

Your headline has to be able to grab the readers attention in such a way that it forces them to want to read the rest of your message.

One of the keys to writing a good headline is, knowing your market so well, that you know what they’re thinking and looking for. You know their hot buttons.

Consider This…
Go to the magazine rack in your local Barns & Noble book store. Pick up any magazine that ”YOU” are interested in reading. You will immediately start scanning the cover. What are you looking for?

You are searching for Headlines that ”YOU” can relate to right now!
Lose 10 Pounds in 10 Days Without Changing What You Eat!
Learn To Play Guitar in 5 Minutes!
How To Get a FREE iphone?
What He Really Wants…
What She Really Wants…
Get FREE Show Tickets in Las Vegas!
How to Get Interviewed by Oprah

Headlines are everything. The next time you pick a magazine, look at the cover for a minute. Then decide what article you want to read.

But before you read that article, think about “WHY” you selected that article.

What is it about that headline that made you say “YES”, I want to read more. Was it the copy? Did the color of the headline influence you? What part of you did it touch? Is it solving a problem for you? Will it make you feel better, faster and quicker?    

On that note…
You’ll never believe what I’m going to write about tomorrow!

Happy Headlines,
Robby LeBlanc

Some copywriters you may consider studying: Michel Fortin, Carl Galletti, Ray Edwards, Jay Abraham, Dan Kennedy and the late Gary Halbert…

Entrepreneur Armand Morin has a favorite saying…
“Success Leaves Traces”.
 
As you start reading great copy on a regular basis, you should begin  seeing patterns. Look for the Traces or Footprints in each of those great copywriters sales letters. Before you know it, you will be identifying the sale process.

Below is an overview of the sales letter process.  This is a simplified overview however, the 12 steps are in almost every sales letter you will ever read.
 
The Sales Letter Process:
1.  Get Visitors Attention
2.  State the Problem
3.  Agitate Problem
4.  State Solution
5.  Why They Should Listen to You 
6.  Show Benefits
7.  Testimonials
8.  Offer
9.  Scarcity
10. Guarantee
11. Call to action
12. PS

Now Go Write Some Copy That Sells!
Robby LeBlanc