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FOCUS Your Article Marketing

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Filed under: Traffic 

 Article Marketing is a Basic Yet Powerful Way to Drive FREE Traffic To Your Website.

If you are consistent with adding your content to article directories like ezinearticle.com, you will build a following. The more people use your content, the more FREE traffic and business you will get!

With That In Mind…
There are two key points to article marketing that are often overlooked…
1.Your Resource Box – it’s amazing how many experienced marketers dash off a resource box almost as an afterthought. As with identifying your target customer, writing a STRONG RESOURCE BOX should take up a significant portion of your time. You may consider offering a “FREE Gift” of some sort in your resource box as an incentive for people to click on your resource box link.

2.Don’t Use Your Actual Niche Keyword… When you are writing an article for a directory site such as ezinearticles.com, use strong keywords RELATED to your niche, but not your actual niche primary keyword phrase. (If you use the latter, you’ll be competing with your own website or blog.)

Try to use a keyword that has at least 360 searches per month, but less than 40,000 competition in Google with quotations.

Happy Writing!
Robby LeBlanc

Backlink Basics 101

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Filed under: Seo 

From: Robby LeBlanc – Marketing You Can Use
Re: Back Link Basics 101

If you want to increase your search engine page ranking and overall search engine optimization, then you want to maximize the number of backlinks to your site.  A backlink is essentially a link to your site from another website or internet location. 

If you are a blogger and you include links to relevant sites and resources, then you are giving that source a backlink.  Backlinks are important because they are part of the alogarithm that Google uses to rank your website. 

Building backlinks should be part of your overall blogging and website marketing and search engine optimization strategy.

Not All backlinks Are Created Equally…
Search engines value quality backlinks and therefore it is important to be aware of the most effective types of backlinks.  Also be aware of which ones are frowned upon by the various search engines. 

You Want To Avoid The Following:
- Link farms
- Link swaps and
- Purchasing links

However, if you decide to employ them, be very cautious…
They may very well ”NOT” be worth the time or money it takes to build them. In fact, they could significantly damage your site.  do your research.

What is the single best way to increase your backlinks?
 Offer great content. 

When you offer your readers…
-  Well written
- Relevant and
- Interesting content…
 They will want to link to your site and in doing so expose you to more and more readers. 

Focus your efforts on offering your readers a site they value and read regularly. It will prove to be the most effective strategy for building links to your site.

Now Go Create Some Great Content,
Robby LeBlanc