What Causes Thunder Thighs?

June 24, 2010 by Robby · 2 Comments
Filed under: Copywriting

From: Marketing You Can Use
Re: What Causes Thunder Thighs?

You May Already Be Thinking…
What does “What Causes Thunder Thighs?” have to do with marketing?

We’re talking about Attention Grabbing Headlines!

I just walked in the living room and turned on the TV set. The show “The Doctors” was on. The first thing I saw on the screen was a question: “What Causes Thunder Thighs?”

The First Thing That Came to Mind…
What a great headline! Anyone that wants to know, “What Causes Thunder Thighs” is going to tune in, read, and or listen to whatever they have to say.

Headlines are critical to your adcopy. I’ve heard only 8 out of 10 actually read the entire headline. That’s just the headline!

Your headline has to be able to grab the readers attention in such a way that it forces them to want to read the rest of your message.

One of the keys to writing a good headline is, knowing your market so well, that you know what they’re thinking and looking for. You know their hot buttons.

Consider This…
Go to the magazine rack in your local Barns & Noble book store. Pick up any magazine that ”YOU” are interested in reading. You will immediately start scanning the cover. What are you looking for?

You are searching for Headlines that ”YOU” can relate to right now!
Lose 10 Pounds in 10 Days Without Changing What You Eat!
Learn To Play Guitar in 5 Minutes!
How To Get a FREE iphone?
What He Really Wants…
What She Really Wants…
Get FREE Show Tickets in Las Vegas!
How to Get Interviewed by Oprah

Headlines are everything. The next time you pick a magazine, look at the cover for a minute. Then decide what article you want to read.

But before you read that article, think about “WHY” you selected that article.

What is it about that headline that made you say “YES”, I want to read more. Was it the copy? Did the color of the headline influence you? What part of you did it touch? Is it solving a problem for you? Will it make you feel better, faster and quicker?

On that note…
You’ll never believe what I’m going to write about tomorrow!

Happy Headlines,
Robby LeBlanc

Tags: 2c, Amp, Barns, Copywriting, Doctors, Exchange Support, Headlines, Hot Buttons, How To Get A Free Iphone, Iphone, Iq, Las Vegas, Living Room, Magazine Rack, Marketing, Noble Book Store, Oprah, Scanning, Term Exchange, Thunder Thighs

3 Ways To Use Your Iphone For Business

June 7, 2010 by Robby · 2 Comments
Filed under: General

If I Lost my iphone right now I‘d be steaming!

Technology is changing and moving at such a high rate of speed at times I get overwhelmed with all the latest gadgets. When cells phones were just starting to get hot, I waited. Then I finally got a plain basic cell phone. No bells or whistles. Then texting became the rage. My friends were hounding me to get texting…

Dude, you gotta get text messaging! I waited. Then my friend Doug Taylor got the iphone. He calls me up ranting and raving about this iphone.

I waited, and waited and waited…
Until one night about 6 months ago, Doug calls and tells me his iphone saved gig that night. It turns out he was doing sound and lights for some band on the strip and the bands sound and light equipment malfunctioned.

He just happened to download the bands backing music tracks and light arrangment on his iphone the day before! Just as a backup! Turns out it saved the day.

I purchased a iphone the next day.

I use my iphone for so many things now it blows my mind! Here are just 3 things I use my iphone on a regular basis.

1. Photos – You can take photos and email them instantly!
2. Video - You can capture an event or interview someone instantly!
3. Notes – With this application I can take notes any time and then email those notes instantly!

Here are some things I do with my iphone:
Photos – #1
When I go to a seminar or some sort of networking event I tend to meet a lot of people. I also tend to forget a lot of the people I had met… until I got my iphone. Now what I do is ask the person I am talking to to hold their business card up next to their cheek so I will remember them.

Photos – #2
The cool thing about this photo application is, immediately after taking a photo you can email the photo anywhere in the world instantly! Wouldn’t it be cool if you are walking thru an airport and you bump into someone you always wanted to meet, then got a photo with them and then send it to all your friends. You bet!

Video – #3
The second day I had my iphone, I am walking out of church with Vickie and we see a car fire and I wipped out my iphone, started video tapping the fire. I then posted it to one of my other sites, www.LasVegasNewsBlog.com from my iphone in seconds! I beat the local news and got huge spike in traffic.
But lets talk about the ipone today…

Check out the video below…I was at the M Hotel in Las Vegas and in the hallway I bumped into the most famous motivational speaker in the world, Les Brown!