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The 12 Step Sales Letter Process

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Filed under: Copywriting 

From: Marketing You Can Use
Re: The 12 Step Sales Letter Process

The sales letter is critical part of your marketing strategy. There is a process and formula that the best copywriters in the world follow.  If you want to get good at copywriting, start studying the sales letters of the best copywriters.

Some copywriters you may consider studying: Michel Fortin, Carl Galletti, Ray Edwards, Jay Abraham, Dan Kennedy and the late Gary Halbert…

Entrepreneur Armand Morin has a favorite saying…
“Success Leaves Traces”.
 
As you start reading great copy on a regular basis, you should begin  seeing patterns. Look for the Traces or Footprints in each of those great copywriters sales letters. Before you know it, you will be identifying the sale process.

Below is an overview of the sales letter process.  This is a simplified overview however, the 12 steps are in almost every sales letter you will ever read.
 
The Sales Letter Process:
1.  Get Visitors Attention
2.  State the Problem
3.  Agitate Problem
4.  State Solution
5.  Why They Should Listen to You 
6.  Show Benefits
7.  Testimonials
8.  Offer
9.  Scarcity
10. Guarantee
11. Call to action
12. PS

Now Go Write Some Copy That Sells!
Robby LeBlanc

3 Ways To Grow Your Business

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Filed under: General 

Is your business hanging on by a thread?
Do you need to increase your business cash flow?
You want to grow your business but don’t know how…

hanging on

hanging on

There are only 3 ways you can grow your business. Let me be upfront about this topic. I did not create this concept.

The first time I heard about the 3 Ways To Grow Your Business was in 2003. Marketing legend, Jay Abraham was on the stage in Anahiem California. He can be a controversial guy. In my experince people love him or hate him. Me, I became an instant fan.

Jay was talking on stage and then as if it was just an after thought, Jay said: “Folks there are only 3 ways to grow your business”. In that moment I felt like I was about to get the ”Secret Key” to the gates of unlimited profits and prosperity!

Jay continued…
1
. Increase the number of clients
2. Increase the average transaction value
3. Increase the frequency of repurchase —
Get more residual value out of each client

I remember sitting there, listening and thinking…When the student is ready the teacher will come. I was ready and Jay abraham showed up that day! I don’t know if Jay Abraham was the originator of that concept, but I’ll never forget his presentation. Thank you Jay!

Now Go Grow Your Business,
Robby LeBlanc

Does Your Affiliate Tool Center Bite?

Does Your Affiliate Marketing Tool Center Bite?

Recently I signed up for a few internet marketing affiliate programs of some very high profile internet marketers. I wanted to go through and experience their process. I was blown away at some of the down right crap I saw and experienced.

I’m not talking newbie marketers, I’m talking guru marketers…Marketers that you know, love and read about everyday!

Yes, some of them make big money on the big JV launches. However, I guarantee none of those JV partners went through the affiliate center signup process and got the promo tools on there own. They have a JV manager send them a pre-written email with their affiliate link already embeded in the message. That’s a good thing…

But…You may be thinking, if they make a million dollars on a launch who cares? No doubt a major launch with significant JV partners can generate fantastic profits. It’s a one time event. This is short term thinking…

The purpose of a well thought out affiliate program can and should be to generate a consistent flow of traffic and sales month after month. Think about it…Affiliates send you FREE traffic! It doesn’t get better than that. Plus, you only pay your affiliates when they generate a sale!

I owe my Thanks to Stu Mclaren of Wish List Products for introducing  and training me as an Affiliate Manager in 2006. I was part of his beta program called Affiliate Inferno.

Since then, some of my clients have included Mark Victor Hansen, Robert G. Allen, Jay Abraham, Stu Mclaren, and most recently Armand Morin for his Brave The Wave program…

Having worked with some of the bigger marketers in the industry, I have seen and or created what goes into a quality Affiliate Marketing Tool Center.

If you are in it for the long haul, take the time to create quality affiliate tool center created. You’ll be glad you did!

Have a Great Day,
Robby LeBlanc