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What Causes Thunder Thighs?

June 24, 2010 by Robby · 2 Comments
Filed under: Copywriting 

From: Marketing You Can Use
Re: What Causes Thunder Thighs?


You May Already Be Thinking…
What does “What Causes Thunder Thighs?” have to do with marketing?

We’re talking about Attention Grabbing Headlines!

I just walked in the living room and turned on the TV set. The show “The Doctors” was on. The first thing I saw on the screen was a question: “What Causes Thunder Thighs?”

The First Thing That Came to Mind…
What a great headline!  Anyone  that wants to know, “What Causes Thunder Thighs” is going to tune in, read, and or listen to whatever they have to say.

Headlines are critical to your adcopy. I’ve heard only 8 out of 10 actually read the entire headline. That’s just the headline!

Your headline has to be able to grab the readers attention in such a way that it forces them to want to read the rest of your message.

One of the keys to writing a good headline is, knowing your market so well, that you know what they’re thinking and looking for. You know their hot buttons.

Consider This…
Go to the magazine rack in your local Barns & Noble book store. Pick up any magazine that ”YOU” are interested in reading. You will immediately start scanning the cover. What are you looking for?

You are searching for Headlines that ”YOU” can relate to right now!
Lose 10 Pounds in 10 Days Without Changing What You Eat!
Learn To Play Guitar in 5 Minutes!
How To Get a FREE iphone?
What He Really Wants…
What She Really Wants…
Get FREE Show Tickets in Las Vegas!
How to Get Interviewed by Oprah

Headlines are everything. The next time you pick a magazine, look at the cover for a minute. Then decide what article you want to read.

But before you read that article, think about “WHY” you selected that article.

What is it about that headline that made you say “YES”, I want to read more. Was it the copy? Did the color of the headline influence you? What part of you did it touch? Is it solving a problem for you? Will it make you feel better, faster and quicker?    

On that note…
You’ll never believe what I’m going to write about tomorrow!

Happy Headlines,
Robby LeBlanc

Attitude Over Economy

June 8, 2010 by Robby · 4 Comments
Filed under: Motivational 

This past week there was an event in Las Vegas called InvestFest. Some of the worlds top motivational speakers and business entreprenuers in the world gave presentations. Les Brown, Mark Victor Hansen, Brian Tracy and Bill Walsh were among the superstars that spoke…

No doubt, people are struggling more now than ever before. All the hoping and wishing isn’t going to change that.

However, what you can control is your attitude. As my friend Les Brown says, “When things go bad, you don’t have to follow it”. Now more than ever you need to protect and empower your mental real estate.

*You need to monitor what you listen to.
*You need to monitor what you watch.
*You need to monitor what you read.

Everything yo do plants a seed in your mind. That seed grows to move you forward or hold you back.  When it come to your business it is your responsibility to stay focused, persistent and optimistic.  That’s why you need to protect your mental real estate.

Check out this short powerful interview I did with Venture Capitalist/Business Coach, Motivational Speaker Bill Walsh. Listen to what Bill has to say about attitude. You’ll be glad you did!

Now Make it a Great Day!
Robby LeBlanc

Video Feature of The Week – “Milano’s Fashion” in Las Vegas , Nevada.

May 10, 2010 by Robby · Leave a Comment
Filed under: Video Feature Of The Week 

Milano’s Fashion – Las Vegas Tailor and Alterations Expert
4155 South Maryland Parkway – Phone: (702) 735-6866

I’ve known Joe Milano for as long as I’ve lived in Las Vegas which is about
13 years. Joe is the go to guy for “Tailor and Alterations” in Las Vegas. Yes, he has some pretty high profile and famous clients. But just because you are not famous doesn’t mean he won’t treat you like a Star! Joe’s the Best!