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FOCUS Your Article Marketing

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Filed under: Traffic 

 Article Marketing is a Basic Yet Powerful Way to Drive FREE Traffic To Your Website.

If you are consistent with adding your content to article directories like ezinearticle.com, you will build a following. The more people use your content, the more FREE traffic and business you will get!

With That In Mind…
There are two key points to article marketing that are often overlooked…
1.Your Resource Box – it’s amazing how many experienced marketers dash off a resource box almost as an afterthought. As with identifying your target customer, writing a STRONG RESOURCE BOX should take up a significant portion of your time. You may consider offering a “FREE Gift” of some sort in your resource box as an incentive for people to click on your resource box link.

2.Don’t Use Your Actual Niche Keyword… When you are writing an article for a directory site such as ezinearticles.com, use strong keywords RELATED to your niche, but not your actual niche primary keyword phrase. (If you use the latter, you’ll be competing with your own website or blog.)

Try to use a keyword that has at least 360 searches per month, but less than 40,000 competition in Google with quotations.

Happy Writing!
Robby LeBlanc

Three Keys To Affiliate Management

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Filed under: Affiliate Management 

From: Marketing You Can Use
Re: Three Keys To Affiliate Management

My good friend Stu Mclaren introduced and trained me to be an affiliate manager in 2005. When ever I am at an event people often ask me, what specifically does a affiliate manger do?

I share the following…
Affiliate management can be divided into 3 area:
1. Recruit
2. Train
3. Motivate

Affiliates are the life blood for many marketers businesses.

An affiliate manager is always on the lookout for new quality affiliates they can recruit. Bringing on 3-5 new affilates a month can have huge financial rewards by the end of the year.

Training and providing new tools for affiliates is also extremely important for any affiliate program.

Keeping affiliates motivated is critical to the success of every affiliate program. One of the ways to keep affiliates engaged and motivated is to hold a monthy contest or special promotion.

Depending on the specific affiliate program, there are many other activities that a affiliate manager may do on a daily basis.

Once again, the core activities for an affiate manager include Recruiting, Traning and keeping them Motivated…

For Your Affiliate Program,
Robby LeBlanc