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What Randy Couture Taught Me About Strategy

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Filed under: Motivational 

From: Marketing You Can Use
Re: What Randy Couture Taught Me About Strategy

About a year ago Vickie and I were asked to help on a TV set with some
camera work . This was a local Las Vegas TV station that produced a show on Success. They interviewed successful people in different niches. From sports to Science…

The person being interviewed was Two Time UFC Champion Randy Couture. Randy is a legend in the sport. He’s one of two fighters that has won Titles in two different weight classes. He’s a Hall of Famer for UFC.

At one point during the interview they took some questions from the audience.

One women asked…
“It looks like you are really angry when you fight and you just want to kill the other guy. Are you angry when you fight?”
 
Randy’s response…
“The minute I get angry or loose my temper, I’ve lost the fight. MMA is nothing but a phyiscal chess match. I make a move, he makes a move. The minute I get angry, I’ve lost the ability to make quality decisions, and that’s dangerous in my business.”

I remember thinking to myself…‘WOW!” That was awesome!

How does that relate to your Marketing Strategy?
In the marketing of our businesses, we don’t always get the results we expect.
Sometimes the results are better and sometimes they are not so good.

Armand Morin, one of my marketing mentors has a saying: “It Is What It Is”.

The Key Nugget of Wisdom That I Got From Randy Couture is:
 When things go wrong in your business, and they will go wrong, the  key is to keep your head in the game.

1. Focus on Solutions
2. Focus on Options
3. Focus on Progress
4. Focus on Making Quality Decisions

Keep Your Head in The Game,
Robby LeBlanc

The 12 Step Sales Letter Process

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Filed under: Copywriting 

From: Marketing You Can Use
Re: The 12 Step Sales Letter Process

The sales letter is critical part of your marketing strategy. There is a process and formula that the best copywriters in the world follow.  If you want to get good at copywriting, start studying the sales letters of the best copywriters.

Some copywriters you may consider studying: Michel Fortin, Carl Galletti, Ray Edwards, Jay Abraham, Dan Kennedy and the late Gary Halbert…

Entrepreneur Armand Morin has a favorite saying…
“Success Leaves Traces”.
 
As you start reading great copy on a regular basis, you should begin  seeing patterns. Look for the Traces or Footprints in each of those great copywriters sales letters. Before you know it, you will be identifying the sale process.

Below is an overview of the sales letter process.  This is a simplified overview however, the 12 steps are in almost every sales letter you will ever read.
 
The Sales Letter Process:
1.  Get Visitors Attention
2.  State the Problem
3.  Agitate Problem
4.  State Solution
5.  Why They Should Listen to You 
6.  Show Benefits
7.  Testimonials
8.  Offer
9.  Scarcity
10. Guarantee
11. Call to action
12. PS

Now Go Write Some Copy That Sells!
Robby LeBlanc