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Backlink Basics 101

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Filed under: Seo 

From: Robby LeBlanc – Marketing You Can Use
Re: Back Link Basics 101

If you want to increase your search engine page ranking and overall search engine optimization, then you want to maximize the number of backlinks to your site.  A backlink is essentially a link to your site from another website or internet location. 

If you are a blogger and you include links to relevant sites and resources, then you are giving that source a backlink.  Backlinks are important because they are part of the alogarithm that Google uses to rank your website. 

Building backlinks should be part of your overall blogging and website marketing and search engine optimization strategy.

Not All backlinks Are Created Equally…
Search engines value quality backlinks and therefore it is important to be aware of the most effective types of backlinks.  Also be aware of which ones are frowned upon by the various search engines. 

You Want To Avoid The Following:
- Link farms
- Link swaps and
- Purchasing links

However, if you decide to employ them, be very cautious…
They may very well ”NOT” be worth the time or money it takes to build them. In fact, they could significantly damage your site.  do your research.

What is the single best way to increase your backlinks?
 Offer great content. 

When you offer your readers…
-  Well written
- Relevant and
- Interesting content…
 They will want to link to your site and in doing so expose you to more and more readers. 

Focus your efforts on offering your readers a site they value and read regularly. It will prove to be the most effective strategy for building links to your site.

Now Go Create Some Great Content,
Robby LeBlanc

Motivating Your Affiliates

From: Marketing You Can Use
Re: Motivating Your Affiliates

Motivating your affiliates is critical to the success of your affiliate program. At first glance, being paid a good commission for a good product is reasonable.

It starts the affiliate relationship with your company. However, money alone  is not neccessarily the only motivating factor for an affiliate to promote your product.

Sometimes an affiliate likes a product but hates the customer service. Other times an affiliate wants more promo tools.

That’s why it is so important that “YOU” stay in touch with your affiliates. Find out what they need. Find out what they want. What excites them? What drives them? To find this kind of information out, you need to communicate with them.

As I stated earlier, money is not the only motivating facotr, it’s a strong one, but not the only one.

For intance we recently started an affiliate contest for Armand Morin’s Brave The Wave, Experience Event coming up June 26,27 in Orlando Flroida.
 Here is my link… http://bit.ly/9KiB8j 

We decided to have an affiliate contest and the first prize is a Apple iPad! Turns out affiliates just “LOVE” affiliate contests!

Watch the video below. I bumped into Super Affiliate Connie Rageen Green at the airport in Minneapolis today. We were both returning from Armand Morin’s AM2  private event. 

Let Connie tell you in her own words the power of an affiliate contest…

Here’s to Motivating Your Affiliates,
Robby Leblanc