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What Causes Thunder Thighs?

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Filed under: Copywriting 

From: Marketing You Can Use
Re: What Causes Thunder Thighs?


You May Already Be Thinking…
What does “What Causes Thunder Thighs?” have to do with marketing?

We’re talking about Attention Grabbing Headlines!

I just walked in the living room and turned on the TV set. The show “The Doctors” was on. The first thing I saw on the screen was a question: “What Causes Thunder Thighs?”

The First Thing That Came to Mind…
What a great headline!  Anyone  that wants to know, “What Causes Thunder Thighs” is going to tune in, read, and or listen to whatever they have to say.

Headlines are critical to your adcopy. I’ve heard only 8 out of 10 actually read the entire headline. That’s just the headline!

Your headline has to be able to grab the readers attention in such a way that it forces them to want to read the rest of your message.

One of the keys to writing a good headline is, knowing your market so well, that you know what they’re thinking and looking for. You know their hot buttons.

Consider This…
Go to the magazine rack in your local Barns & Noble book store. Pick up any magazine that ”YOU” are interested in reading. You will immediately start scanning the cover. What are you looking for?

You are searching for Headlines that ”YOU” can relate to right now!
Lose 10 Pounds in 10 Days Without Changing What You Eat!
Learn To Play Guitar in 5 Minutes!
How To Get a FREE iphone?
What He Really Wants…
What She Really Wants…
Get FREE Show Tickets in Las Vegas!
How to Get Interviewed by Oprah

Headlines are everything. The next time you pick a magazine, look at the cover for a minute. Then decide what article you want to read.

But before you read that article, think about “WHY” you selected that article.

What is it about that headline that made you say “YES”, I want to read more. Was it the copy? Did the color of the headline influence you? What part of you did it touch? Is it solving a problem for you? Will it make you feel better, faster and quicker?    

On that note…
You’ll never believe what I’m going to write about tomorrow!

Happy Headlines,
Robby LeBlanc

Are you Lucky?

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Filed under: General 

Have you ever noticed how lucky some people are?
Lucky in business?
Lucky in career?
Lucky financially?
Lucky with relationships?
Lucky getting new clients?
Lucky getting referrals?

The best definition of luck I have ever heard:
“Luck is when preparration meets opportunity.”

That’s it in a nutshell!

I ‘ve heard many small business owners and entrepreneurs talk about,
if only Walmart took on my product they would be successful.

If only they could get on Oprah they would be successful.

If only their book became a New York Times Best Seller…

My first question is: Are you preparred?
If Oprah were to call you today and invite you on the show tomorrow…
Are you preparred?

Is the copy on your website ready for the world to see?
Do you have a way to capture a visitors name and email address?
Is your hosting ready for more traffic than you could ever imagine?
If you are selling a product, are you ready for a ton of orders?
Have you preparred for the interview process?
Are you clear about your message?

Thinking you can just wing it because you have such a great product
and personality is naieve and immature.

From the movie” Man on Fire” with Danzel Washington there was one
line I will never forget in which he was speaking to this young
10 year old girl:

“There is Trained and Untrained. What do you want to be? She repsonded Trained!”

Marketitng is no different. Getting your message out is no different.
There is Trained and untrained. Which are you?

You want more luck?

Get trained! Get trained for when your opportunity comes you are
preparred.As you shine during your opportunity, more opportunites
will surely come your way.

The only time you can effectively and profitabily wing it is when you
are so well trained and preparred that the words rolls off your tongue
with ease and articulation.

Don’t leave your marketing message to chance…Train it!