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Motivating Your Affiliates

From: Marketing You Can Use
Re: Motivating Your Affiliates

Motivating your affiliates is critical to the success of your affiliate program. At first glance, being paid a good commission for a good product is reasonable.

It starts the affiliate relationship with your company. However, money alone  is not neccessarily the only motivating factor for an affiliate to promote your product.

Sometimes an affiliate likes a product but hates the customer service. Other times an affiliate wants more promo tools.

That’s why it is so important that “YOU” stay in touch with your affiliates. Find out what they need. Find out what they want. What excites them? What drives them? To find this kind of information out, you need to communicate with them.

As I stated earlier, money is not the only motivating facotr, it’s a strong one, but not the only one.

For intance we recently started an affiliate contest for Armand Morin’s Brave The Wave, Experience Event coming up June 26,27 in Orlando Flroida.
 Here is my link… http://bit.ly/9KiB8j 

We decided to have an affiliate contest and the first prize is a Apple iPad! Turns out affiliates just “LOVE” affiliate contests!

Watch the video below. I bumped into Super Affiliate Connie Rageen Green at the airport in Minneapolis today. We were both returning from Armand Morin’s AM2  private event. 

Let Connie tell you in her own words the power of an affiliate contest…

Here’s to Motivating Your Affiliates,
Robby Leblanc

Does Your Affiliate Tool Center Bite?

Does Your Affiliate Marketing Tool Center Bite?

Recently I signed up for a few internet marketing affiliate programs of some very high profile internet marketers. I wanted to go through and experience their process. I was blown away at some of the down right crap I saw and experienced.

I’m not talking newbie marketers, I’m talking guru marketers…Marketers that you know, love and read about everyday!

Yes, some of them make big money on the big JV launches. However, I guarantee none of those JV partners went through the affiliate center signup process and got the promo tools on there own. They have a JV manager send them a pre-written email with their affiliate link already embeded in the message. That’s a good thing…

But…You may be thinking, if they make a million dollars on a launch who cares? No doubt a major launch with significant JV partners can generate fantastic profits. It’s a one time event. This is short term thinking…

The purpose of a well thought out affiliate program can and should be to generate a consistent flow of traffic and sales month after month. Think about it…Affiliates send you FREE traffic! It doesn’t get better than that. Plus, you only pay your affiliates when they generate a sale!

I owe my Thanks to Stu Mclaren of Wish List Products for introducing  and training me as an Affiliate Manager in 2006. I was part of his beta program called Affiliate Inferno.

Since then, some of my clients have included Mark Victor Hansen, Robert G. Allen, Jay Abraham, Stu Mclaren, and most recently Armand Morin for his Brave The Wave program…

Having worked with some of the bigger marketers in the industry, I have seen and or created what goes into a quality Affiliate Marketing Tool Center.

If you are in it for the long haul, take the time to create quality affiliate tool center created. You’ll be glad you did!

Have a Great Day,
Robby LeBlanc