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How Much Traffic Can You Get by Doing Interviews?

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Filed under: Traffic 

Online and offline businesses need Traffic. Lot’s and Lot’s of TRAFFIC! TV, Radio, and Podcast interviews are FANTASTIC source for traffic, FREE Traffic!

For starters, there are two benefits to getting on PODCAST and RADIO interviews.

1. You can get a ton of traffic coming in from the interview itself. The traffic is usually targeted and if you have a product this audience “WANTS” they are ready to buy. Since you’ve already demonstrated yourself as an expert on the interview, this give you the credibility you need so they trust you.

2. The second benefit is that you become more and more known in your industry as an expert. You’ll get more joint venture offers, more people one-way linking to your website and more people referring friends to you as a resource. The amount of traffic you could get really depends on how many listeners your interviewer has. It’s entirely possible for you to get over 10,000 to 100,000 visitors from one interview if you’re interviewed by someone well known. It’s also possible that you’ll have to do a bunch of smaller interviews that only net you a few hundred visitors, especially when you’re just starting out.

I can tell you this…When I was interviewed  on TV by Joy Behar on CNN and ABC’s Morning Blend my cell phone lit up like a ping ball machine!

In any case, interviews are a GREAT way to get traffic. Start small and get your feet wet and when you feel comfortable swing for the fences!

I’ll write a future article about preparing for interviews so be on the lookout…

Now Go Get Some Interviews!
Robby LeBlanc

FOCUS Your Article Marketing

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Filed under: Traffic 

 Article Marketing is a Basic Yet Powerful Way to Drive FREE Traffic To Your Website.

If you are consistent with adding your content to article directories like ezinearticle.com, you will build a following. The more people use your content, the more FREE traffic and business you will get!

With That In Mind…
There are two key points to article marketing that are often overlooked…
1.Your Resource Box – it’s amazing how many experienced marketers dash off a resource box almost as an afterthought. As with identifying your target customer, writing a STRONG RESOURCE BOX should take up a significant portion of your time. You may consider offering a “FREE Gift” of some sort in your resource box as an incentive for people to click on your resource box link.

2.Don’t Use Your Actual Niche Keyword… When you are writing an article for a directory site such as ezinearticles.com, use strong keywords RELATED to your niche, but not your actual niche primary keyword phrase. (If you use the latter, you’ll be competing with your own website or blog.)

Try to use a keyword that has at least 360 searches per month, but less than 40,000 competition in Google with quotations.

Happy Writing!
Robby LeBlanc

I’ll Meet YOU At Affiliate Summit in Las Vegas!

I Just Registered for Affiliate Summit 2012! The event is January 8-10, 2012. The location is Ceasars Palace
on the Las Vegas Strip! The best of the best in Affiliate Marketing will be in attendence!

This is the first time in 5 years I was available to even attend the event. I’m very excited to finally attend this event.

What is Affiliate Summit?
“Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers.”

If any of me peeps are attending, give me a quick call and we will make sure to connect!

Keep Being Brilliant,
Robby LeBlanc

 

Using Articles To Build Links

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Filed under: Link Building 

From: Robby LeBlanc at Marketing You Can Use
Re: Using Articles To Build Links

One of the oldest and most established ways to attract visitors and grow your website traffic is to write and publish articles. The reason? It still works! Articles mean content and the old adage that “content is king” is just as true now as it was in 1998 when the ‘Net was just becoming commercialized.

However, if you want to build links to your site using articles, you need to do it right. The best way to build links using articles is to provide quality articles.

Writing an “article” that is nothing more than a sales letter, or hiring a writer who can’t even speak your language will never work to build links to your website. Period.

The great thing about building links with articles is:
 They offer valid and
- Valuable information to your visitors.

The Internet is all about learning. Selling, sure, but even learning to sell! It’s about information. People online are used to scanning content to see if it’s really something they want to read. Here are some tips to consider when writing articles:

 Provide interesting topics for your visitors. Get their attention and let them see you have something worthwhile to say, something they want and need to hear. These are surefire ways to build links to your site with your articles.

• Write on a topic that matches your website. If your site is about Internet marketing, writing articles about candle making isn’t going to benefit you. Sure, you may get some readers who will post a link to an article or repost the article on their site, but their visitors aren’t likely to be in your target audience, so why bother?

 Present your articles in an easy-to-read format for the web. Web readers don’t like long paragraphs, so short quick-read articles work best. Use shorter blocks of text than in print, as well as more sub-heads and bullet points. You can even add a graphic or two at times. All of these strategies make your articles good link bait.

• Make your articles available for free reprint. Never assume that just because you post an article on your website, that people know they can use it in a newsletter or link to it. Include a note at the bottom of every article giving them permission to add a direct link, or use the article in whole with your bio included.

Using articles to build links to your site isn’t rocket science. It’s simply a matter of writing quality articles that provide good information and encouraging people to link to them. 

Happy Article Writing,
Robby LeBlanc
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You have permission to use this article as long as you do not make any changes to the article and include this author box.

Robby LeBlanc is the founder of www.MarketingYouCanUse.com . Claim Your FREE Report – “How To Generate Unlimited Local Referals.”

Backlink Basics 101

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Filed under: Seo 

From: Robby LeBlanc – Marketing You Can Use
Re: Back Link Basics 101

If you want to increase your search engine page ranking and overall search engine optimization, then you want to maximize the number of backlinks to your site.  A backlink is essentially a link to your site from another website or internet location. 

If you are a blogger and you include links to relevant sites and resources, then you are giving that source a backlink.  Backlinks are important because they are part of the alogarithm that Google uses to rank your website. 

Building backlinks should be part of your overall blogging and website marketing and search engine optimization strategy.

Not All backlinks Are Created Equally…
Search engines value quality backlinks and therefore it is important to be aware of the most effective types of backlinks.  Also be aware of which ones are frowned upon by the various search engines. 

You Want To Avoid The Following:
- Link farms
- Link swaps and
- Purchasing links

However, if you decide to employ them, be very cautious…
They may very well ”NOT” be worth the time or money it takes to build them. In fact, they could significantly damage your site.  do your research.

What is the single best way to increase your backlinks?
 Offer great content. 

When you offer your readers…
-  Well written
- Relevant and
- Interesting content…
 They will want to link to your site and in doing so expose you to more and more readers. 

Focus your efforts on offering your readers a site they value and read regularly. It will prove to be the most effective strategy for building links to your site.

Now Go Create Some Great Content,
Robby LeBlanc

What Randy Couture Taught Me About Strategy

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Filed under: Motivational 

From: Marketing You Can Use
Re: What Randy Couture Taught Me About Strategy

About a year ago Vickie and I were asked to help on a TV set with some
camera work . This was a local Las Vegas TV station that produced a show on Success. They interviewed successful people in different niches. From sports to Science…

The person being interviewed was Two Time UFC Champion Randy Couture. Randy is a legend in the sport. He’s one of two fighters that has won Titles in two different weight classes. He’s a Hall of Famer for UFC.

At one point during the interview they took some questions from the audience.

One women asked…
“It looks like you are really angry when you fight and you just want to kill the other guy. Are you angry when you fight?”
 
Randy’s response…
“The minute I get angry or loose my temper, I’ve lost the fight. MMA is nothing but a phyiscal chess match. I make a move, he makes a move. The minute I get angry, I’ve lost the ability to make quality decisions, and that’s dangerous in my business.”

I remember thinking to myself…‘WOW!” That was awesome!

How does that relate to your Marketing Strategy?
In the marketing of our businesses, we don’t always get the results we expect.
Sometimes the results are better and sometimes they are not so good.

Armand Morin, one of my marketing mentors has a saying: “It Is What It Is”.

The Key Nugget of Wisdom That I Got From Randy Couture is:
 When things go wrong in your business, and they will go wrong, the  key is to keep your head in the game.

1. Focus on Solutions
2. Focus on Options
3. Focus on Progress
4. Focus on Making Quality Decisions

Keep Your Head in The Game,
Robby LeBlanc

What Are You Avoiding?

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Filed under: Outsourcing 

From: Marketing You Can Use
Re: What Are You  Avoiding?


Every small business owner during the course of their day, week, month or year avoids doing something in or for their business.

* Some owners do not like confrontation and will avoid it at all costs
* Some avoid angry customers
* Some avoid paying bills on time
* Some avoid firing people

What are you avoiding? What tasks or situations are you not addressing in a timely manner? What causes you stress on a ongoing basis?

The answers to these questions are different for everyone.

However, there is a solution. Maybe not a solutuion for everything you’re avoiding, but a good part of it can be outsourced.

Step 1: Write down ALL the things you hate doing in your business. Everything! Make your list as long as it needs to be. It is what it is…

Step 2:  Then go through your list and check off ALL the things that you can assign or outsource to someone else.

If you hate doing customer service, you NEED to find someone else to do that job. If you are in the habbit of not paying your bills in a timely manner, hire a book keeper or a accounting service to do this for you.

The more things you can get off your plate that you dislike and or causes you stress, the better you can be as an owwner and leader of your business.

To Your Business Success,
Robby LeBlanc

Seize Fire!

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Filed under: Motivational 

From: Marketing You Can Use
Re: Seize Fire!

While I was waiting for my lunch at a local restaruant I decided to send out a few text messages. I texted about 10 quick messages out to a few friends and business associates. All short and motivational in spirit.

For Example…
You’re awesome!
Anyone tell you they love you today? We do!
Thanks for you’re help. Yo Da Man!
You’re hired! See you Friday.
You sounded great on Saturday night!

Just a bunch of short unexpected messages. Feel good messages. 

Suddently it started…
A tidal wave text messages were being sent back to me like a rapid fire machine gun. Replies of thanks. Great hearing from you. Thank you for the kind words.

Then it hit me…
It is truly possible that from here on, a major war, anywhere in the world could be ended with a  simple Text Message…Seize Fire!

This knocked my socks off! Don’t let the simplicity of what simple text message can do for you and your business. Your messages can be used to help, hurt, heal or inspire.

Right now, while you are thinking about it, pick 3 people from your text roladex. Write them a simple message…

Just want you to know I am thinking about and you are awesome!

Now Go Spread Some Love,
Robby LeBlanc

6 Ways To Promote Your List

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Filed under: List Building 

From: Marketing You Can Use
Re: 6 Ways To Promote Your List

Building Your List is “Key”  To Your On or Offline Success.
- No List = No Customers
- No Customers  = No Money
- No Money = No Business!

There are hundreds of ways to promote and build your mailing list. Below are 6 Ways To Promote your list that you can starting tacking action on immediately!

1. Ethical Bribery! Not in the monetary sense, but in the “Let me make you an offer you can’t refuse” sense. Offer a free, original ebook to anyone who subscribes to your email list. This method works especially well if your subscriber can only get the ebook from you. Don’t have an ebook to give away? Try writing 5-10 original articles on your niche topic and compiling them into a PDF. It’s a quick, easy and cost-free solution to create a unique product.

2. Tweet It Baby! You gotta love those 140 characters you can use on twitter. Let your Twitter followers know when you publish a new newsletter. Tweet the link to your subscription form.

Don’t forget to ask your followers to retweet (RT) your posts promoting your list.

3. Add a subscription form to every page of your website. The upper right side is considered the best location, but if that doesn’t work, choose a spot and add it to every page.

4. Offer email list-only specials, coupons and information. Make sure your email list gets your best of your best, not just rehashed material from your blog or other publications.

5. Update your Facebook status with a note about your newsletter. Encourage your FB friends and family to subscribe and tell their followers. Be sure to thank them when they do.

6. Promote your mailing list instead of your website. Then use your mailing list to promote your other offerings. Your goal is to capture the names and contact info of your prospects and customers. Once you do that, you can steer them to your website, products and services.

Promote Your List,
Robby Leblanc

The 12 Step Sales Letter Process

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Filed under: Copywriting 

From: Marketing You Can Use
Re: The 12 Step Sales Letter Process

The sales letter is critical part of your marketing strategy. There is a process and formula that the best copywriters in the world follow.  If you want to get good at copywriting, start studying the sales letters of the best copywriters.

Some copywriters you may consider studying: Michel Fortin, Carl Galletti, Ray Edwards, Jay Abraham, Dan Kennedy and the late Gary Halbert…

Entrepreneur Armand Morin has a favorite saying…
“Success Leaves Traces”.
 
As you start reading great copy on a regular basis, you should begin  seeing patterns. Look for the Traces or Footprints in each of those great copywriters sales letters. Before you know it, you will be identifying the sale process.

Below is an overview of the sales letter process.  This is a simplified overview however, the 12 steps are in almost every sales letter you will ever read.
 
The Sales Letter Process:
1.  Get Visitors Attention
2.  State the Problem
3.  Agitate Problem
4.  State Solution
5.  Why They Should Listen to You 
6.  Show Benefits
7.  Testimonials
8.  Offer
9.  Scarcity
10. Guarantee
11. Call to action
12. PS

Now Go Write Some Copy That Sells!
Robby LeBlanc

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