A few years ago I heard NY Times Best Selling author Robert G. Allen  say” Do What You do Best and Outsource The Rest.”  Mark Victor Hansen is famous for saying, ” You Can’t Make $500 Dollars an Hour Doing The $5 Dollar an Hour Work.”  

These two quotes have made it to the wall in my office.  The concept behind “Marketing You Can Use” was to share and provide marketing tips and strategies for the small business owner.

Sometimes at business owners, we get caught up in the day the day activites. It could be as simple as photocopying a few pages of a report or refilling the paper towels in the restroom. This is the perfect example of doing the $5 dollar an work but expecting $500 dollar an hour return on time invested.  

I am not saying you should never do some of those activites. Just remember the two quotes at the beginning of this article.

“Do what you do best and outsource the rest.” Robert G. Allen
“You can’t make $500 dollars an hour doing the $5 dollar an hour work.” Mark Victor Hansen

Happy Marketing,
Robby LeBlanc

Does Your Affiliate Marketing Tool Center Bite?

I’m not talking newbie marketers, I’m talking guru marketers…Marketers that you know, love and read about everyday!

Yes, some of them make big money on the big JV launches. However, I guarantee none of those JV partners went through the affiliate center signup process and got the promo tools on there own. They have a JV manager send them a pre-written email with their affiliate link already embeded in the message. That’s a good thing…

But…You may be thinking, if they make a million dollars on a launch who cares? No doubt a major launch with significant JV partners can generate fantastic profits. It’s a one time event. This is short term thinking…

The purpose of a well thought out affiliate program can and should be to generate a consistent flow of traffic and sales month after month. Think about it…Affiliates send you FREE traffic! It doesn’t get better than that. Plus, you only pay your affiliates when they generate a sale!

I owe my Thanks to Stu Mclaren of Wish List Products for introducing  and training me as an Affiliate Manager in 2006. I was part of his beta program called Affiliate Inferno.

Since then, some of my clients have included Mark Victor Hansen, Robert G. Allen, Jay Abraham, Stu Mclaren, and most recently Armand Morin for his Brave The Wave program…

Having worked with some of the bigger marketers in the industry, I have seen and or created what goes into a quality Affiliate Marketing Tool Center.

If you are in it for the long haul, take the time to create quality affiliate tool center created. You’ll be glad you did!

Have a Great Day,
Robby LeBlanc