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The 12 Step Sales Letter Process

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Filed under: Copywriting 

From: Marketing You Can Use
Re: The 12 Step Sales Letter Process

The sales letter is critical part of your marketing strategy. There is a process and formula that the best copywriters in the world follow.  If you want to get good at copywriting, start studying the sales letters of the best copywriters.

Some copywriters you may consider studying: Michel Fortin, Carl Galletti, Ray Edwards, Jay Abraham, Dan Kennedy and the late Gary Halbert…

Entrepreneur Armand Morin has a favorite saying…
“Success Leaves Traces”.
 
As you start reading great copy on a regular basis, you should begin  seeing patterns. Look for the Traces or Footprints in each of those great copywriters sales letters. Before you know it, you will be identifying the sale process.

Below is an overview of the sales letter process.  This is a simplified overview however, the 12 steps are in almost every sales letter you will ever read.
 
The Sales Letter Process:
1.  Get Visitors Attention
2.  State the Problem
3.  Agitate Problem
4.  State Solution
5.  Why They Should Listen to You 
6.  Show Benefits
7.  Testimonials
8.  Offer
9.  Scarcity
10. Guarantee
11. Call to action
12. PS

Now Go Write Some Copy That Sells!
Robby LeBlanc

Who’s Your Mentor?

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Filed under: Mentor 

 From: Marketing You Can Use
Re: Who’s Your Mentor

Who’s Your Mentor?
One of my mentors, Armand Morin has a saying, ” Success Leaves Traces”. Consider basket ball great Lebron James, UFC Champion Randy Couture, and Tennis MasterRodger Federrer. What do they all have in common?

They all have a mentor and or a coach. Think about it, the guys that are the best in the world at what they do, still have a coach.  They know and understand the principle, “Success Leaves Traces”.

John Childers, another great marketer use to talk about going through mine field. He would ask his students, “What’s the best way to get thru a mine field?’  He’d respond, “Follow in the exact foot steps of the person ahead of you that has already made it through.

Now let’s look at your business…
Who is mentoring you through your marketing mine field?
Who is mentoring you through your sales process?
Who is mentoring you through your cash flow issues?

Bottom Line…
You need a coach.
Nobody succeeds by themself! We all need help. We all need a coach. We all need a mentor.

This past weekend I spent 3 days with my Marketing Mentor Armand Morin and a group of his inner cirlce members. I was in a room with the best internet marketers in the world. 

Yes I made some new friends, which I am very happy and excited about. Yes, I learned some new information.   But one of the things that happen for me was, I got every one of my questions answered.

Imagine getting all your marketing questions answered and knowing exactly what your next steps will be. It’s a little late and I’m tired but wanted to make a quick post.

Remember” Success Leaves Traces“…And your fastest way through any mine field is by having a mentor!

To Your Success,
Robby LeBlanc