Marketing You Can Use - Services Offered    
Name:
Email:

The 12 Step Sales Letter Process

by
Filed under: Copywriting 

From: Marketing You Can Use
Re: The 12 Step Sales Letter Process

The sales letter is critical part of your marketing strategy. There is a process and formula that the best copywriters in the world follow.  If you want to get good at copywriting, start studying the sales letters of the best copywriters.

Some copywriters you may consider studying: Michel Fortin, Carl Galletti, Ray Edwards, Jay Abraham, Dan Kennedy and the late Gary Halbert…

Entrepreneur Armand Morin has a favorite saying…
“Success Leaves Traces”.
 
As you start reading great copy on a regular basis, you should begin  seeing patterns. Look for the Traces or Footprints in each of those great copywriters sales letters. Before you know it, you will be identifying the sale process.

Below is an overview of the sales letter process.  This is a simplified overview however, the 12 steps are in almost every sales letter you will ever read.
 
The Sales Letter Process:
1.  Get Visitors Attention
2.  State the Problem
3.  Agitate Problem
4.  State Solution
5.  Why They Should Listen to You 
6.  Show Benefits
7.  Testimonials
8.  Offer
9.  Scarcity
10. Guarantee
11. Call to action
12. PS

Now Go Write Some Copy That Sells!
Robby LeBlanc

Comments

One Comment on The 12 Step Sales Letter Process

  1. Stephanie - Stellar on Thu, 17th Jun 2010 6:33 am
  2. Thank you Robby!! So great to see sharing of this knowledge!! Kudos to you!

Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!